We're looking forward to welcoming open government experts, government officials, technologists, civic tech pioneers, and business leaders to reflect on lessons learned from the early years of open government and to discuss what the future might hold for open, accountable and participatory government.
Criteo invites you to the fourth-annual Criteo Commerce Marketing Forum, the gathering place for commerce marketers that thrive on innovation in the retail environment. Criteo brings together top brands, retailers, and agency executives to discuss the Commerce Marketing Ecosystem, to network and share, and to be inspired by top industry speakers and influencers.
Enjoy content, cocktails, and dinner following at German Gymnasium.
RSVP today to secure your spot to this complimentary, invitation-only event.
Following cocktails at St. Pancras, join your fellow Commerce Marketing Forum attendees for a private dinner just outside the hotel at the German Gymnasium. Situated in the heart of vibrant King’s Cross, and touted as one of the world's most beautiful restaurants, German Gymnasium is a former gym turned into a modern, grand café and bar serving Mittel-European cuisine. You won't want to miss it.
13:00 Get in the door, grab a a bite & a seat
14:00 Welcome & Opening Remarks
Paul Dahill, Director of Sales - Criteo
Collaboration, Commerce & the Future of Marketing
Mollie Spilman, Chief Operating Officer - Criteo
The Age of Commerce Marketing: AI, Data, & The Omnishopper
Jonathan Opdyke, Chief Strategy Officer - Criteo
The Golden Age of Retail
Ken Hughes, The Future Consumer
The Ups & Downs of Creating An Omnichannel Strategy
Danny Barrasso, Former Managing Director - New Look
John Gillan, MD N. Europe - Criteo
Networking Break
McKinsey's State of Industry
Liz Ericson, Partner - McKinsey
How Omnicom Thinks About the Convergence of Sales and Marketing
Piers Drake, Head of Ecommerce EMEA - OMD
The Convergence of Sales and Marketing: A Case Study
Phil Knight, VP eCommerce EU - SharkNinja
When Beer Meets Data
Jason Hall, Data Scientist - ZX Ventures, AB InBev
Julie Veryser, European Marketing Manager - ZX Ventures, AB InBev
Nicole Kivel, Director of Sales - Criteo
Disruption from a Disruptor
Alexandra Wilkis Wilson,
SVP, Consumer Strategy and Innovation - Allergan
Co-founder - Gilt & GLAMSQUAD
Closing, cocktails
19:30 Dinner at German Gymnasium
The world is changing. Gen Z and Millennial culture continues to disrupt and enabling technology and data catalyse the change. The 20-40 year-old consumer of today has a different value system to the Gen X or Baby Boomer generation that came before. This Uber, Airbnb and Snapchat generation demand things are instant, frictionless and seamless. They live in a world of one-click, a world where you are rightfully placed at the centre of everything. Knowing who they are and what they want at every point of the customer journey is critical, regardless of the nature of the interaction, physical or digital.
Anthropologically, these are interesting times. Tinder teaches us we can find a partner with one swipe. Bored already? Simple, swipe again. Amazon’s Alexa teaches us that we can have whatever we want just by shouting across our kitchen. If modern brands and need to stay relevant, they need to understand the new value systems. For retail to survive and thrive, understanding this new consumer has never been more important.
To be relevant today you need to know your consumer (hyper personalisation), be authentic (be part of their peer network), communicate to the customer in context (using their data) and to create experiences that the consumer wants to share on your behalf.
Digital natives make up over 50% of the modern-day consumer population already. If you fail to understand what they want, from life not to mind from brands, the game is simply over.
Alexandra recently joined Allergan as the Senior Vice President of Consumer Strategy and Innovation, where she will lead this bold global pharmaceutical company into creating new sources of revenue by building businesses which target consumers in a revolutionary way never before seen in the pharma sector. This is one of the largest private entrepreneurial innovation efforts ever seen.
This is the perfect use of Alexandra's remarkable experience, having built three companies that exploited new ways to deliver value to under-served markets and consumers.
The first was Gilt, a pioneer in the retail market that changed the online retailing landscape with respect to sales. In 2016 Gilt sold to Hudson's Bay Company.
The next was GLAMSQUAD, taking advantage of the Uber-inspired on-demand economy to bring beauty services directly to the homes and offices of busy consumers across the country. She led the company through rapid growth and raised $24M in venture capital for top tier firms including NEA, Softbank and Lerer Hippeau Ventures.
The third was Fitz, which allows busy clients to utilize the expertise of talented stylists to organize, edit, catalog and build fashionable and functional wardrobes for all occasions, right from the consumer’s home. After one year in operation, Fitz was sold to the premier online peer-to-peer reseller of women’s fashion.
With each business, she has not only spotted under-served value opportunities, but has built a business system and team to turn these opportunities into disruptive innovations in those industries.
Piers Drake is Head of eCommerce, OMD EMEA, joining in late 2017 to evolve OMD’s eCommerce practice across all our clients. A former client of OMD, he also founded a crowdsourcing startup a decade ago and has held senior Digital and eCommerce roles at Sony, Samsung and Western Digital. He brings over 15yrs client-side experience integrating eCommerce and marketing teams, including launching Samsung’s first ever eCommerce platform in 2012. Passionate about developing end-to-end customer experiences, Piers is also a keen cyclist, snowboarder and father-of-three.
Liz Ericson is a Partner with McKinsey’s Digital McKinsey and Marketing & Sales Practice in London. She is an expert in consumer-facing digital topics with deep expertise in omnichannel, digital organisation, mobile, digital marketing and product management. She serves a broad range of consumer-facing clients facing holistic reinventions of their core businesses as the world becomes more digital and the pace of consumer change accelerates.
Jason is a Data Scientist at ZX Ventures where he leads the European E-retail Data Science and Analytics function. He leverages his expertise in machine learning, consumer analytics and data mining to extract value from customer data. His primary focus is on ensuring a data driven approach to business decisions through democratising data and delivering actionable insights to drive online growth for AB InBev’s portfolio.
Jonathan co-founded HookLogic, acquired by Criteo in November 2016. Under his leadership, HookLogic grew from a boot-strap start-up to a global enterprise powering integrated native advertising programs across many of the world largest and most successful retail sites. Jonathan is the Chief Strategy Officer at Criteo, where he leverages his vast market knowledge to foster deeper collaboration within the commerce marketing ecosystem, delivering maximum performance and profits for retailers and brands.
As Chief Operating Officer, Mollie leads all global commercial teams - revenue, supply, operations and marketing. Mollie joined Criteo in 2014 as Chief Revenue Officer and was instrumental in growing the company to a nearly $2 billion business that sustains a customer retention rate of 90%. Most recently she was honored as Working Mother of the Year in advertising, received a Silver Stevie award for “Female Executive of the Year”, and was ranked one of the most powerful woman in mobile advertising by Business Insider. Before Criteo, Mollie served in executive leadership roles at Millennial Media, Yahoo, Advertising.com/AOL and Time Inc.
Julie leads the pan-European marketing strategy for Zx Ventures, working across partners and countries, with the key objective to drive sales, brand salience and ROI. Having joined Zx from Google, Julie is a performance marketeer at heart - she’s made it her mission to achieve transparency and a performance marketing understanding through shared data.
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